Investing your marketing dollars in operating a booth at the Business Expo or Trade Show might be expensive. It is not something one does on a whim. You must have a method to stand out of the crowd. My three tips below will assist you to brand your small business while your next trade exhibition or business expo.
1. Wear comfy shoes – you may be standing all day long on your own feet. You must ditch the sexy stilettos and wear comfortable shoes. Your back will be thankful. Standing on concrete or tile all day could make your legs and feet hurt. But, whatever one does – do not take a seat. You must stand in order to show up approachable. No one will approach you should you be sitting down reading the sunday paper, eating or messing around with your cellphone.
2. Uniform – it is now time to look your best. You will want to make certain you plus your staff are wearing uniforms which are clean, ironed and free from tears, rips and stains. A person will size you up within just 15 seconds and form an opinion. Also, they could not stop and speak to you however your brand will probably be implanted inside their minds. They will recall later when they see your business name or logo in print or hear someone discuss your business they saw you in the tradeshow or business expo. You want to leave them with a favorable image.
3. Smile – yes, wear a smile. I have attended various business expos and industry events in which the people working the booth were sitting or standing looking grouchy. Guess what, I did not stop. But, I did tell others that this people working the booth looked mean and grouchy. Remember, people do business with those they are fully aware, like and trust. A smile is inviting and builds trust. People are interested in others that smile. Do not let a frown keep people from approaching your booth.
I would love you to think billable hours. You want a good return on the investment. People might not exactly stop for your booth nevertheless they will remember your brand as they walked past you. Remember to always wear comfortable shoes which means you won’t be tempted to sit. Wear a pristine uniform and try to smile. This is your one shot to wow the guests and also you want your brand rooted of their memory.